About Affirm Films

MISSION STATEMENT: Affirm Films is the home of quality entertainment that inspires, uplifts, challenges and captivates. Through compelling films, treasured children’s classics and timeless stories, we deliver on the promise of wholesome and trusted entertainment.

  • AFFIRM Films, the industry leader in Faith-based films, is a division of Sony Pictures Worldwide Acquisitions (SPWA), a Sony Pictures Entertainment (SPE) company.
  • Dedicated to producing, acquiring, marketing and distributing films which inspire, uplift, and entertain audiences for over a decade. Sony Pictures launched AFFIRM Films in 2007 to meet the increasing demands from audiences looking for quality, mainstream films that reflect their spiritual beliefs and values. AFFIRM Films acquires films in various stages of development and production (from script to finished film) and is uniquely positioned for optimizing distribution through SPE divisions. AFFIRM Films acquires faith-based and inspirational content across a wide range of genres and budgets for the various global distribution platforms at SPE including theatrical, television, and home entertainment.

History of Affirm Films

In 2006, Sony released its first faith-based theatrical film “Facing the Giants”, the Kendrick Brothers’ drama grossed over $10 million domestic box office. In 2008, AFFIRM Films co-produced, marketed and distributed the Kendrick Brothers’ next film “Fireproof”, which grossed over $33 million in box office worldwide, confirming that the need for faith forward films were in high demand.

In 2011 AFFIRM Films had a very busy year releasing “Soul Surfer”, “Grace Card” and “Courageous”, bringing in over $80M Domestic Box office between the three films. In addition to these theatrical hits AFFIRM released such inspirational films as “Gifted Hands: The Ben Carson Story” and “Faith Like Potatoes,” just to name a few.

2014 brought several new films to theaters from AFFIRM Films; the comedy “Moms’ Night Out” from the Erwin Brothers, the sports drama “When the Game Stands Tall” inspired by the story about the De La Salle Spartans and the apocalyptic thriller “The Remaining.”

AFFIRM was the faith-based marketing partner for the Columbia Pictures’ films “Heaven Is For Real” and “Miracles From Heaven,” both which are on the list of top 5 grossing faith-based films at #2 and #5 respectively. The AFFIRM label continues to share inspirational and powerful messages with films like “War Room,” which hit #1 on the domestic box office chart on the way to $68M worldwide and “Risen” which starred Joseph Fiennes and grossed $46M worldwide.  AFFIRM Films also released “All Saints” in August 2017 and the animated film, “The Star,” in partnership with Sony Pictures Animation and Columbia Pictures, in November 2017. AFFIRM Films released “Paul, Apostle of Christ” starring Jim Caviezel on March 23, 2018.

The studio has now released 5 of the top 10 faith-based domestic openings of all time and is currently the most profitable faith-based studio, delivering over $560 million in worldwide box office. Internationally, AFFIRM Films releases titles theatrically in dozens of territories around the world. AFFIRM will next release the highly anticipated Kendrick Brothers’ film “Overcomer” on August 23, 2019.

 

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