About Affirm Films

MISSION STATEMENT: Affirm Films is the home of quality entertainment that inspires, uplifts, challenges and captivates. Through compelling films, treasured children’s classics and timeless stories, we deliver on the promise of wholesome and trusted entertainment.

  • AFFIRM Films, the industry leader in Faith-based films, is a division of Sony Pictures Worldwide Acquisitions (SPWA), a Sony Pictures Entertainment (SPE) company.
  • Dedicated to producing, acquiring, marketing and distributing films which inspire, uplift, and entertain audiences for over a decade. Sony Pictures launched AFFIRM Films in 2007 to meet the increasing demands from audiences looking for quality, mainstream films that reflect their spiritual beliefs and values. AFFIRM Films acquires films in various stages of development and production (from script to finished film) and is uniquely positioned for optimizing distribution through SPE divisions. AFFIRM Films acquires faith-based and inspirational content across a wide range of genres and budgets for the various global distribution platforms at SPE including theatrical, television, and home entertainment.

History of Affirm Films

In 2006, Sony released their first faith-based theatrical film “Facing the Giants”, the Kendricks Brothers drama grossed over $10 million domestic box office. In 2008, AFFIRM Films co-produced, marketed and distributed the Kendricks Brothers next film “Fireproof”, which grossed over $33 million in box office worldwide, confirming that the need for faith forward films were in high demand.

In 2011 AFFIRM Films had a very busy year releasing “Soul Surfer”, “Grace Card” and “Courageous”, bringing in over $80M Domestic Box office between the three films. In addition to these theatrical hits AFFIRM released such inspirational films as “Gifted Hands: The Ben Carson Story” and “Faith Like Potatoes”, just to name a few.

2014 brought several new films to theaters from AFFIRM Films; the comedy “Moms’ Night Out” from the Erwin Brothers, the sports drama “When the Game Stands Tall” inspired by the story about the De La Salle Spartans and the apocalyptic thriller “The Remaining”.

The AFFIRM label continued to share inspirational and powerful messages with films like War Room, which hit #1 on the domestic box office chart on the way to $68M, RISEN starring Joseph Fiennes, and as the faith-based marketing partner for the Columbia Pictures films Miracles from Heaven and Heaven is for Real, which became the #2 faith-based film of all time. The studio has now notched six of the top 10 faith-based domestic openings of all time and is currently the most profitable faith-based studio, delivering over $420 million in domestic box office. Internationally, AFFIRM Films overseas films theatrically in dozens of territories around the world.

Preparing for 2018, the AFFIRM Films team is currently overseeing post-production and advance marketing planning for its new production PAUL, APOSTLE OF CHRIST.


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